Rally Networks SmartLife Campaign: Driving Engagement Through Value-Based Offers

Rally Networks, a fourth-generation family-owned broadband provider, has embraced SmartHome technology and cybersecurity as core pillars of its residential service strategy. By partnering with Calix, they’ve bundled managed Wi-Fi with tools like ProtectIQ, Bark, and Arlo to deliver secure, personalized experiences for subscribers. In just the first month, ProtectIQ blocked over 27,000 cyber threats, reinforcing Rally’s commitment to proactive protection. These offerings not only enhance subscriber satisfaction and loyalty but also drive measurable business outcomes, including a 40 percent increase in ARPU and consistently high customer ratings.
 

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