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General Management

Broadband leaders can disrupt by focusing on community

If speed and price are the go-to-market strategy, commoditization and price wars are the only outcome—as we have seen in mobile. To compete and win, broadband service providers need a community strategy that empowers all aspects of the community: residential, business, education, multi-dwelling units (MDUs), and government.

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Your challenges

Commoditization occurs if go-to-market focus is speed and price

To compete and win, service providers need a community strategy that empowers all aspects of the community: residential, business, education, MDUs, and government.

Add subscribers

Focus instead on overall subsciber experience.

Improve margins

Expand your portfolio and your business with value-added services for subscribers.

Build cash flow

Grow revenue to build cash for investment in overall subscriber experience.

Solutions

Solutions to increase subscriber engagement and satisfaction

The impossible is now possible

Pushing the extremes of outdoor Wi-Fi

Deliver extraordinary 1 mile Wi-Fi coverage—and everything in between. With long-range outdoor Wi-Fi, broadband service providers can extend the ultimate Wi-Fi subscriber experience to untapped markets such as large acreage rural communities, farms, camp sites, marinas, golf courses, and so much more. ​

Featured insights

Explore perspectives about broadband leaders

The “Grow Your Community” playbook: Death of the Legacy Player

A broadband service provider can now serve the entire community—residential, government, business, and MDU—by leveraging the Calix broadband platform. The platform model has incredible power. 

wireless communication network icons over dramatic stormy night at sea with a ship braving the towering waves
Apr 30, 2025 | 4 min
Apr 25, 2025 | 4 min
Business executive talking over mobile about the customer feedback survey results while looking at the laptop screen
Apr 24, 2025 | 4 min

Case studies

Customer successes

Jade differentiates to hold off competition and commoditization

Jade Communications leads with amazing experiences that impress subscribers, grow ARPU by 90 percent, and improve ROI.

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YK commits to safeguard the community

YK Communications uses Bark to help play a part in creating a healthier online environment for children and teenagers.

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Tombigbee improves NPS beyond the honeymoon phase

Tombigbee focuses on the overall subscriber experience—inside and outside of the home—and learns how to  take their NPS to new heights.

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Products and services

The capabilities you need